User Experience Strategy

Interface stands on the shoulders of infrastructure. User experience relies on the foundation systems of information architecture. And, the biggest problem on today’s web sites and intranets is findability. In this presentation, Peter Morville draws upon examples from e-commerce, education, and government to illustrate best practices and fundamental concepts of user-centered design. He explores the complex relationships between strategy and structure, showing how user research should guide decisions about technology and features. And, he highlights key challenges and opportunities in interaction design, information architecture, and search.

This fast-paced overview is suitable for executives, entrepreneurs, developers, and designers of web sites, software products, and interactive services.

Peter Morville

Since 1994, Peter Morville has led the information world in defining the “information architecture” concept. And Peter’s company, Semantic Studios, has helped guide successful organizations everywhere in facilitating meaningful “user experiences” for demanding customers. Don’t miss this opportunity to hear Peter address the structure and behavior of web sites, software products, and interactive services that will help current and prospective users achieve goals, complete tasks, and find what they need. Begin to see how an abstract vision for online services can be transformed into a well-grounded, actionable strategy and blueprint for design.

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